The pecan industry in the United States may not receive the same focus as almonds, pistachios or other nuts, but our country has a proud tradition as a cultivator of this fine tree nut. Throughout Texas and southern regions of America, pecan production is incredibly strong. As some recent industry reports indicate, growers may be able to encourage new market opportunities domestically if pecans can be branded better to new consumers.
This article published by redOrbit discusses the findings of a report published by researchers at New Mexico State University, which explored the demographics of those consuming American-grown pecans. The survey found that domestic taste for pecans has stagnated over the past 35 years, even though growers in this country have found an increasing number of foreign markets for their goods.
However, there are ways for the pecan industry to attract new consumers in the United States. Although the survey found that taste was the most important factor in tree nut purchasing decisions, nutritional and health impacts were another major consideration among those surveyed. The authors believe that marketing the antioxidant properties of pecans, along with any other dietary impacts it may provide, should lead plenty in new markets to consider giving this tasty nut a try.
One-fifth of those surveyed for this study reported that they made no conscious effort whatsoever to purchase or even consume tree nuts like pecans. If these individuals could be given a reason to try pecans, they may find it enough to their liking that they’ll consider adding it to their diet. Most regular consumers of pecans are located in the south, where more of these tree nuts are grown, but northern Americans may enjoy them just as well once they learn a few uses for pecans.
The gourmet pecan products available through The Davis Mountain Nut Company will show you the best in pecan cuisine possible. Whether glazed, dry roasted, fresh or otherwise, our pecan products will tantalize your tastebuds every time you try them.